Patsy's Travels

South Dakota

Wall, South Dakota

July 2016

HOME
Alabama Arizona Arkansas California Colorado Georgia
Idaho Illionois Indiana Iowa Kansas Kentucky
Louisiana Minnesota Mississippi Missouri Montana Nevada
New Mexico North Carolina Ohio Oklahoma Oregon Pennsylvania
South Carolina South Dakota Tennessee Texas Utah Virginia
Washington West Virginia Wyoming
Campgrounds
Machines Monuments Oddities Repairs
Walmart
We sell stuff     The Chomko Hat
   

The story of Wall Drug began in 1931 when Nebraska native Ted Hustead purchased the small and locally-known shop as a way to make his living.

In the beginning, times were tough, and the Husteads saw barely any traffic, which is when they resorted to their most iconic marketing campaign: advertising "free ice water" to weary interstate travelers driving to and from Mount Rushmore.

As luck would have it, "free ice water" did the trick for Wall Drug, which began welcoming more customers by the day, leading them to try out even more print and billboard advertising like "Get a soda . . . Get a root beer . . . turn next corner . . . Just as near . . . To Highway 16 & 14. . . Free Ice Water. . . Wall Drug."

In addition to their signs and billboards around South Dakota, signs for Wall Drug began popping up around the United States AND other countries, including one placed by Ted in the London Underground advertising that Wall Drug was only 5,160 miles away and that if they wrote, he would send them information on both the store and state.

At one point, the Husteads were receiving 12 to 20 letters and inquires each day!

Link to Wall, South Dakota Information.

Wall, South Dakota July 2016 Start

 

Wall, South Dakota July 2016 End

Back to top

IF YOU WOULD LIKE TO E-MAIL US OUR ADDRESS IS:

PatsysTravels@PatsysTravels.com

Didn't put a link on the e-mail address above. Don't want computers e-mailing us.

Copy and paste the e-mail address or type it in the To line of Your e-mail.

PatsysTravels@PatsysTravels.com

Copyright Patsy Wydra and/or Andy Wydra 2017 - 2020.
All rights reserved.